Peter Firmansyah underwent a grim future . Her parents must owe to buy food . Ever they are unable to buy rice so that the family of Peter only depend on the mercy of her relatives . " It was very difficult economic conditions of the family . I was still in junior high Al Ma'soem , Bandung regency , " said Peter . While still in high school , Peter used to go to the clothing trade area in Cibadak , which by the citizens of London in pelesetkan as Cimol aka Cibadak Mall , London . Peter Firman in the region seek to acquire branded products , but cheap . Cimol today no longer exists . Formerly known as stalls selling clothes that are sold in stacks . While still in school at SMAN 1 Cicalengka , Bandung regency , Peter also had to learn screen printing. He was principled , anyone who knows how to make clothes can be a teacher . In addition , Peter is also a lot to ask how to send the product overseas . Studied the export process itself by asking agents to package delivery . After high school , he continued his education to Widyatama University , Bandung . However , the cost of going to college has been very heavy , up to Rp 5 million .
The money was given to his grandfather before he died. However, less than a month Peter Firmansyah ruled out due to lack of funds. He fell out with his parents Peter dispute was regrettable because it has spent a huge cost. After graduating from high school, Peter Firmasnyah then began working in a factory that makes products Rusty, Volcom and globe. From there Peter Firman started to learn about product selection, manufacture, to product marketing. In 2005, Peter Firman then determined to make a product with the name Defense jeans armed with the experience that he can from the manufacturing plant products known but long story short homemade products fail in the market.
Peter Firmansyah also a band player, and from his band "Peter says sorry" that then Peter had many acquaintances musicians and know how the needs of musicians, especially rock bands to perform on a stage. And indeed the experience is the best teacher. The work starts from the bottom will give more knowledge, and make us move on to the top than they were then already start from the top. That there are actually many of them collapse and fall down. The reason is obvious, they do not know what is needed at the bottom, because it is actually the center of a production that is how they perform under. In 2007, Peter also worked on jeans orders worth USD 30 million, but the buyer refused to pay on the grounds it did not suit his jeans.
Bitter experience has also experienced Peter. In 2008, for example, he never cheated his own which undertakes work orders worth USD 14 million. The order is not carried out, while the down payment of Rp 7 million taken away. Capitalized savings of Rp 5 million, he began producing his own jeans. First of all, Peter made a five-piece jeans. Apparently, this first product sold. Orders arrive and it adds up to 20 more pieces of production. During the first six months, he really drudge. Start shopping ingredients, measure, monitor seamstress, to deliver customer orders her jeans to do yourself.
However, jeans are branded Peter Says Denim (PSD) was not always sell. Therefore, from the beginning, he membanderol jeans with high prices. Because of this, he often receives the scorn and rejection of consumers. Peter Firman then put strategies focusing homemade jeans to promote children's band. He did a special approach that boy band that had a lot of flight hours would wear jeans as a promotion. Not only local band, Peter also approached foreign bands. Peter then made a special website to peddle products Peter Says Denim. To strengthen this online business, he poured more money USD 5 million. Turns out it was the right choice. Through its online site, Peter Say Denim is known in the United States, Canada, Australia, Singapore, and Malaysia. The result, now every month, Peter produces 500 to 1,000 pieces of jeans.
Although the distribution business in London extended to 400 more outlets , Peter Says Denim jeans stay ahead because the dare to be different . Peter Firman admitted , homemade jeans actually not much different from other local jeans . But , he managed to change the image of local products can not compete with the quality of branded jeans like number one . It did not take a relatively long time , his efforts in the jeans business Peter is able to be achieved in just 1.5 years since he opened his business in November 2008 . Now , jeans , sweatshirts , and hats that use petersaysdenim brand , even the personnel charged musical groups outside the country . A number of the band like Of Mice Man , We Shot The Moon , and Before Their Eyes , from the United States , I am committing a Sin , and Silverstein from Canada , as well as Not Called Jinx of Germany are familiar with the production of Peter . The personnel of the band repeatedly expressed his praise in petersaysdenim site . On Internet sites from the band , the label is also listed as a sponsor petersaysdenim . Petersaysdenim was side by side with world -class brands that sponsor , such as Gibson , Fender , Peavey , and Macbeth .
Currently Peter Firmansyah has succeeded in realizing these dreams. He has become a young entrepreneur with a turnover of hundreds of millions per month and is planning to open a representative office in the United States PSD again. In addition, Peter has expanded its business to other fields such as tattoo studio and record label. He also revealed that to this day he still has dreams he wants to achieve.
Imagining it is a part of prayer. Because the pursuit of a dream can be a motivation to live - Peter Firmansyah.
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